Between 2019 and 2020, ASKAAN supported the promotion of family planning in Senegal through a strategic communication initiative, in partnership with the Ministry of Mother and Child Health and UNFPA. This initiative involved a thorough literature review, followed by the development of a comprehensive communication strategy. Using a Communication for Development (C4D) approach, ASKAAN’s plan aimed to effectively communicate the importance and benefits of family planning to the Senegalese population.